Founder Joe Theriault — Fractional CMO & AI Growth Strategist — has spent over 20 years solving local business growth problems across Ontario. He built Hummingbird Media Group on one belief: established business owners deserve a marketing system that works without them — not another agency selling a list of services.
Joe Theriault didn’t start out building AI-powered marketing systems. He started out the same way most of his clients did — working hard, doing great work, and wondering why the phone wasn’t ringing the way it should be.
Over two decades working with local businesses across Ontario — from physiotherapy clinics and dental practices to roofing contractors and property care companies — Joe saw the same pattern repeat itself over and over. The best businesses in town were losing to competitors who were simply better at being found. Not better at their trade. Just better at showing up online.
“The problem was never the quality of the work. It was always the same thing: great businesses that were invisible, and owners who were too busy doing the work to fix it.”
That frustration became the foundation of Hummingbird Media Group. Joe built HMG specifically for established local business owners who are already successful — but who are still acting as their own marketing department. Owners who know they need a system, not just a service. Owners who are ready to hand the marketing off to someone who will treat it like it’s their own business.
Today, HMG builds three AI-powered growth systems — The Local Dominance Engine, The 24/7 Conversion Infrastructure, and The Hands-Free Growth System — all grounded in the V.E.A. Framework: Visibility, Engagement, and Authority. Every system is designed to run without the owner managing it.
Most agencies sell you a service and disappear. Joe operates differently — five principles that make him genuinely hard to replace.
Joe doesn’t pitch chatbots or SEO packages. He sells a specific, named result — more leads, more visibility, less time on marketing — and builds the system that delivers it.
Every engagement starts with a free growth call and a full audit. Joe identifies exactly where your business is leaking revenue before recommending anything — no guesswork.
Joe doesn’t hand you a list of tactics. He builds a connected system — visibility, lead capture, follow-up, and reporting — that works as a whole.
Joe’s clients don’t feel like accounts — they feel like partners. He communicates clearly, shows up consistently, and treats every business like it’s his own. That’s why clients stay for years.
Because Joe diagnoses first, designs custom systems, and manages them long-term, he becomes deeply embedded in how a business grows. Not a vendor you swap out — the partner you can’t afford to lose.
The same three pillars Joe saw missing in every invisible business he worked with over twenty years. Every system we build is aimed at one or more of them.
Getting your business found by the right people at the right time. Local SEO, Google Business Profile optimization, and content that builds long-term organic authority — so you stop renting visibility from paid ads.
Turning visitors and leads into booked appointments. AI chat, AI voice, high-converting website infrastructure, and automated follow-up that captures every lead — even at 10:30 PM on a Sunday.
Building the reputation and trust signals that make you the obvious choice in your market. Reviews, content, social proof, and consistent brand presence that compounds over time.
Joe doesn’t work with everyone — and that’s intentional. Our systems deliver the best results for owners who are already generating revenue and are ready to stop being the bottleneck in their own marketing.
“Working with Joe Theriault and his team at Hummingbird Media Group has been a joy. Throughout the process Joe and his team have been professional, creative, responsive and enjoyable to work with. He spoke in language that we could understand. Joe is a Pro, in every sense of the word. You will really enjoy working with him!”
“I hired Joe Theriault to build our website and maintain and grow it on a monthly basis. He has an incredible knowledge base that he communicates so well to me as a business owner. I find Joe to be very professional and personable. He offers services that are of great quality and value. He is very reliable and responsive. I am so happy I hired him.”
“I recently revamped my entire website and Joe was very helpful every step of the way. He listened to my ideas and incorporated them within the framework of what he knows would present my business the best way possible. He is also very good at keeping in touch to see if there are any new changes or updates needed. Truly a pleasure to work with!”
In 15 minutes, Joe will diagnose exactly where your business is leaking revenue and show you which system will fix it. No pitch. No pressure. Just a straight conversation about what’s holding your growth back.
Free call · No obligation · For established local businesses ready to grow
