An AI Receptionist for Roofing Contractors That Answers Every Call, Day or Night
The leak call you missed on Friday night is somebody else’s job by Saturday morning.
Genny answers your phone when you’re on a roof, at dinner, or asleep — qualifies the job, checks your calendar, and books the inspection while the homeowner is still holding the phone. $297 a month. There’s a cheaper way in at $147 if you’d rather start smaller.
Sixty seconds, no form, no email. It’s a real conversation with the AI on a live roofing site — trimmed for length, nothing rewritten.
A homeowner talking to the AI on summitroofing.xyz — a real site with the system switched on.
See how it would answer on your site
This is a real roofing website with the AI employee switched on. Go ahead — use it like a customer would.
Hit Launch below
Click the chat bubble
Ask it anything a homeowner would
Try: “My roof is leaking” · “How much for a full replacement?” · “Can someone come Saturday?”
Launch the live demo →summitroofing.xyz · Give the chat a few seconds to wake up. Takes about a minute. No form, no email required.
You already know where the jobs go. They go to whoever picks up.
A homeowner finds water coming through a bedroom ceiling at nine o’clock on a Friday. He is not researching. He is not comparing quotes. He wants somebody to say “we can be there Saturday” so he can go to bed.
He calls you. You are on a roof, or at dinner, or asleep. It rings out. He does not leave a message — he goes back to the search results and calls the next name. By the time you see the missed call on Saturday morning, the job is booked, the deposit is paid, and you never knew it existed.
The same thing happens quietly on your website all day. Somebody fills in the form at 11pm, gets nothing back, and books with whoever replied first thing.
Speed is the whole game. Harvard Business Review audited 2,241 companies and analysed 1.25 million leads: businesses that made contact within an hour were nearly seven times more likely to have a real conversation with the decision maker than those who waited one hour longer. The average first response took 42 hours.
Oldroyd, McElheran & Elkington — Harvard Business Review, March 2011What an AI receptionist actually does for a roofing company
Genny is an AI voice receptionist trained on your business. She answers the calls you can’t — not with a recording, and not by taking a message, but by having the conversation and booking the work.
She answers the phone, day or night
Every call that would have rung out gets picked up — 9pm Friday, Sunday afternoon, the middle of a re-roof. The homeowner talks to your business instead of scrolling to the next roofer.
She qualifies the job before you spend time on it
What’s happening with the roof, where the house is, how urgent it is, whether it’s an insurance claim. You get a warm lead with the details, not a name and a number.
She books the inspection into your calendar
Checks what you have open and puts the appointment in while the homeowner is still on the phone. No callback, no phone tag, no cooling off overnight.
Somebody reads the transcripts every month
We go through what callers actually asked, fix the answers that were weak, and tell you what the roof enquiries in your area were about that month. It gets better because somebody is minding it.
$297 a month.
Plus a one-time $149 setup. Cheaper than one missed roof replacement, and it never takes a weekend off.
Either way we’ll spend half an hour with you setting her up around your business — buying now just books that call sooner.
AI receptionist vs. voicemail vs. an answering service
Every roofer already has a way of handling calls they can’t take. The question is what each one actually costs you.
| Voicemail | Answering service | Part-time receptionist | Genny | |
|---|---|---|---|---|
| Answers after hours | Technically | Sometimes — check the hours | No | Always |
| Qualifies the job | No | No — takes a message | Yes | Yes |
| Books into your calendar | No | Rarely | Yes | Yes |
| Knows roofing | — | No | After training | Trained on your business |
| Typical cost | Free — and the lost job | $300–$800/mo | $1,800–$2,400/mo | $297/mo |
Figures are typical Ontario market rates for comparison. Genny pricing is ours.
The $147 way in — catch the call without answering it
Not every roofer wants the phone answered by an AI on day one. System 01 doesn’t answer your phone. It makes sure a missed call doesn’t turn into a lost job — which, for most roofers, is the same thing and costs half as much.
- Within seconds of a missed call, the homeowner gets a text from your business
- Sage answers your website around the clock — services, service area, availability
- Every lead lands in one dashboard with the whole conversation attached
- Monthly check-in where we read what people asked and improve the answers
$147 a month.
Plus a one-time $99 setup, waived on a three-month agreement.
Start System 01 →Most roofers start here and add Genny once they’ve seen it work. There’s no rush and no penalty for waiting.
Three steps, and almost none of them are yours
We build it around your business
You give us half an hour on a call — your services, your area, roughly what things cost, what you will and won’t take on. We write the answers and you approve them.
We install it
The voice agent connects to your existing number and the chat goes on your existing website. Nothing gets rebuilt, nothing changes for your customers, and you don’t touch anything technical.
You start getting the calls you were losing
Usually live within a week. From then on the ones that used to ring out are booked appointments with a name, a number and what’s wrong with the roof.
Questions roofers ask before they say yes
What does an AI receptionist cost for a roofing company?
Genny is $297 a month plus a one-time $149 setup. If you want the leads caught but not the phone answered, System 01 is $147 a month with a $99 setup that’s waived on a three-month agreement. There’s no long contract on either — we agree the terms with you.
“My wife answers the phone. Why would I need this?”
Then you’re better covered than most. But she isn’t answering at 9pm on a Friday, and she isn’t answering the website at all. This picks up the hours nobody is on the phone — which, for roofing, is when half the emergencies land.
“Is it going to sound like a robot?”
It sounds like somebody from your office. Short, plain, no jargon. And you approve every answer before it goes live — if it doesn’t sound like you, we change it. Try it yourself in the demo above and judge it on what it actually says.
Does this replace hiring someone?
For most roofing contractors, it replaces the hire you were never going to make. A part-time receptionist runs $1,800 to $2,400 a month and works business hours; the calls you’re losing are the ones outside them. If you already have someone answering the phone all day, Genny covers the evenings and weekends they don’t.
“What if it quotes a price I can’t honour?”
It doesn’t quote. It gathers — what the problem is, where the house is, how urgent it is — and hands you a warm lead with the details. Pricing a roof is your job. Making sure you get the chance to price it is this.
What happens if it can’t answer something?
It says so, takes the details, and flags it to you straight away rather than guessing. You get the caller’s name, number and what they wanted, so you can ring back knowing what the conversation is about. Nothing gets dropped.
“I’m not technical. How much of this lands on me?”
Half an hour on a call to tell us how your business works, then approving the answers we write. We connect it to the number you already use and the website you already have. You don’t change anything.
There are more rungs. You don’t have to climb any of them.
Most roofers stay where they start for months, and that’s fine. But it’s worth knowing where it goes, because it’s the same system getting wider — not a different product you’d start over with.
System 02 · $497/mo
You’re not showing up in the map pack. We take over the Google profile, post weekly, and chase reviews automatically.
System 03 · $797/mo
Everything above, with Genny included rather than added on, plus booking and call routing built in.
System 04 · $1,197/mo
The whole thing off your plate, plus social content going out every week without you thinking about it.
Fifteen minutes, and I’ll tell you straight.
It isn’t a sales call. If your phone is already well covered and this wouldn’t earn its keep, I’ll say so — I’d rather do that now than take your money and disappoint you in month two.
- Roughly how many calls you’re missing now, and what those jobs are worth
- What your AI would say to a homeowner at 9pm on a Friday
- What’s involved on your end, and how quickly it goes live
Already made up your mind? Start System 01 for $147/month or start Genny for $297/month.
Rather not do either? Call or text (289) 312-2100, or use the chat in the corner — that’s the same system we’d install for you.
You’ll be talking to Joe Theriault
Founder, Hummingbird Media Group · 20+ years with Ontario local businesses
See how it would work on your site.
This is a real roofing website with the AI employee switched on. Go ahead — use it like a customer would.
- 1Hit Launch below
- 2Click the chat bubble
- 3Ask it anything a homeowner would
For example: “My roof is leaking” · “How much for a full replacement?” · “Can someone come Saturday?”
