Have you been sleeping on YouTube marketing?
If the answer is ‘Yes’, you’re not alone.
But the truth is that YouTube is the world’s second-largest search engine.
Only Google sees more traffic.
This creates a huge opportunity for small businesses like yours to find a whole new audience with video marketing.
Here are 3 awesome ways to leverage YouTube and video marketing:
- Show off your products and services
Do your customers know how to use your products and services?
More importantly, do they know the best ways to use your products or how to take advantage of your services?
If they don’t and you can help them get the most of what they buy from you, then YouTube is the best place to do it!
- Film and Share Customer Testimonials
Customer reviews and testimonials provide powerful coral proof when a potential customer or client comes looking for the services you provide.
Because YouTube gets so much traffic, it makes sense to share your customer testimonials there by filming them!
A video testimonial is more direct and appealing than a written testimonial. Your target audience will get to see your client’s face and hear their voice – and they can see the work you did and why the customer is happy with your company…
- Use YouTube to Demonstrate Your Expertise
Building authority is essential if you want your customers to trust you!
Deliver on your promises…
Testimonials play a role in that, but it’s also important to find ways to visually demonstrate your expertise.
One way to do that is to show people what you do.
Perhaps you are a local landscaper…you could easily demonstrate by showing a before and after of a grass cutting project or a before and after of mulching.
Maybe you are a local restaurant owner…you could show off your dining area or perhaps do a series of meal preps along with the final dish that you’ve prepared…certainly to whet one’s appetite!
The benefit of videos like these is that it may inspire someone to do some landscaping on their own, or prepare their own meals…but more often than not, encourage and entice customers to call your business to do all of that for them!
The bottom line and the thing we hope you’ll take away from this is that YouTube marketing is one of the best ways to connect with your audience, share your expertise and build your brand!