So it’s always a good time to focus on creating localized content. That means more than simply putting your local keywords into general content. You’ll need to show casual visitors to your site that you are a part of your local community!
Here are some points to get you started…
Blog about Local Events
Every community, from small rural towns to huge cities, has local events that are a big deal!
As a business owner, you should be aware of these events and find a way to write about them that ties back into your business!
It will be easy if you’re planning to sponsor a booth at the local event or local street fair. But local charity events and holiday celebrations offer the opportunity for you to talk about your community and why you love it!
Talk about Local News
Did your local little league team make the playoffs? Did a high school student win a contest? Is there a new business coming to town?
Any of these things could be turned into blog posts and they’re especially effective if you can find an organic way to relate the story to your business.
Develop Case Studies That Are Relevant To Local Prospects
You might serve a variety of neighbourhoods or more than one town in your area. If that’s the case, it’s your job to show that you care about all the areas in your service area.
One way to do that is to develop ‘case studies’ that demonstrate your knowledge of the area and any special circumstances that might be unique to where you are.
For example, a landscaper in [YOUR AREA] might talk about the risk of weather changes or how to get rid of certain pests.
Find out what your audience is interested in and then write about it
Of course, you don’t want to stray too far from your business, but there is nothing wrong with getting excited about the things your audience cares about.
For example, you might write about an upcoming holiday or the year’s first big storm.
A great way to get ideas for your local content is to stay plugged into your local community online.
You might follow your local Chamber of Commerce on Facebook or subscribe to your local paper and stop into your local library to see what new flyers have been added to the bulletin board.
The key is to make your local content relevant to your business and to your target audience. You can still share general content too, but local content is a must if you want your business to grow!